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What is Baidu Tieba? Baidu has million monthly active users , according to DMR Stats, which we do think is a bit inflated given that it only had million users as of last official reporting in Users, especially businesses, can create their own content and target specific niche groups through the platform.
Businesses can post on a range of topics and utilize the platform to engage with other users. This is what makes it so popular for many social media marketers in China.
Using this platform correctly can help develop an organic presence in China without resorting to paid advertising.
This platform can be very useful for businesses that have good brand awareness in China, yet little presence on Chinese social media platforms.
It can also be a powerful tool for collecting feedback from Chinese netizens. Advertising on all of these platforms is available in some shape or form whether it be through KOL promotion, standard banner ads, or plain-old organic outreach!
For companies that work in a specific industry, these will be the ideal platforms for social media marketing in China. Xueqiu is a platformed designed for investors to discuss and learn more about a range of different financial assets.
Investors can examine data across the US, Hong Kong, and Chinese stock markets, along with several bonds, funds, trusts, and Bitcoin.
Users can get up to date alerts, news bulletins, and price changes all within the platform itself. They can also follow other investors, communicate with them, and discuss investing strategies in large forums.
However, the platform does not offer broker services as of yet, but it plans to in the future. This would allow users to buy and trade stocks directly in the platform further increasing its attractiveness to individual and professional investors.
Aside from equities and financial products, there is also a section devoted to real estate, where users discuss up and coming investment opportunities and trends in the real estate market.
Many compare this platform to SeekingAlpha. For those in the financial services or real estate industries, this is the ideal place to start social media marketing in China.
The Ultimate Chinese Financial Platform. Launched in February , Keep is meant to act as a professional trainer.
Its primary draw is that it offers a variety of training courses and videos that teach you how to work out anytime, anywhere. It also offers dedicated activity trackers where you can record your progress.
The company behind Keep also sells hardware, including a smart treadmill to track and analyze your workouts. It even opened an offline gym in Beijing to further connect with users!
It had over million monthly active users in August , but no updates on the user base have been released as of now Jan This can all be shared to other social media platforms like WeChat and Weibo.
This is an ideal platform for businesses involved in the health, wellness, and physical fitness sectors to use for social media marketing in China.
Mafengwo was launched in late and has since then acquired over million active users. According to statistics, there are over million registered users.
The platform is available both as a webpage and an app. Today Mafengwo hosts more than 1 million user-generated travel guides and has seen massive amounts of engagement on its content.
Chinese tourists travel in large tour groups organized by tour operators. However, in recent years a new type of Chinese tourist has begun to emerge, the free and independent tourist FIT.
These tourists prefer to book on their own and decide their own itineraries. Mafengwo caters to this market as a source of information for these tourists.
For those in the tourism industry, this is the ideal platform for social media marketing in China.
For paid advertising, it obviously makes sense to target the OTAs like Ctrip, Qunar, etc, but this is a platform where you can truly focus on building a brand.
Advertising is available on the platform, but as with almost any platform in China, KOL promotion on Mafengwo can go a long way. Seasoned travel experts with large followings on Mafengwo are often willing to collaborate with brands to promote their businesses.
This method can be incredibly effective for reaching the elusive FIT demographic in China. Unfortunately, Mafengwo got into some trouble with fake user-generated content UGC in For more information check out our article on Mafengwo below.
Although gaming is the main focus of the platform, videos with content ranging from sports, variety shows and entertainment can also be found on the platform.
Douyu is partnered with Tencent, after Tencent became its largest shareholder in March As one of the largest game publishers in China, this partnership between Douyu and Tencent clearly makes sense.
As of September , the platform had 7. The majority of the traffic to their website is from China at a rate of around The company also holds live e-sports competitions in the hopes of further developing the industry.
E-sports is seen as an up and coming industry by analysts around the world, so we expect Douyu to continue to make waves in Douyu vs.
If you are looking to promote a new game in China, bringing it up on Douyu and working with Douyu influencers would be a great move for promotion.
It was founded in by Fan Lin with its headquarters in Beijing. Maimai achieve unicorn status a valuation over 1 billion dollars just this year and is planning to IPO in the United States in On this platform, you can discuss and share different information about your career on their forum which can make your job search a lot easier, and at the same time help you build a larger network.
While these numbers seem a bit on the small side compared to other platforms covered above, this is a platform catered specifically to professionals making it a bit more niche.
Users of Maimai can easily find potential investors for their business on this platform as well. This platform has huge potential for social media marketing in China.
Odds are if your business has had success using Linkedin for marketing than this could offer similar results. By using this social media platform, you can find your potential Chinese employees as well as customers for your business.
This platform is especially useful for those who sell services rather than products. These 10 Chinese social media sites above were the hottest ones in Social media marketing in China can be difficult and there are significant barriers to entry, but given the size of the market it will pay off in the end.
I hope this helped you to understand how each of these Chinese social media sites works and what differentiates them from one another.
Dragon Social is a China Digital Marketing Agency dedicated to providing expert solutions to businesses around the world!
Our team of professionals will take a deep dive into your business and determine the optimal channels and strategies for promoting your business in China, so be sure to contact us for a free consultation!
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Tony is a passionate marketer with interests in social media and search engine optimization. He specializes in Chinese Social Media and Advertising.
Please email me back. Thank you for this article. I think there are so many opportunities for anyone who is looking into doing business within chinese market.
Great article! I would like to know the general platform or channel that i can create to promote Malaysia properties to China market. Please advise. I like the helpful info you supply for your articles.
I will bookmark your blog and take a look at again right here regularly. Best of luck for the next! RenRen has been going down in users YoY for quite a while now.
Many young Chinese compare it to MySpace, in that it was incredibly popular but lost its market position to competitors. Hello and Thank you very much for this very interesting article.
My question is are there any Asian social media sites for wines that you could suggest? We are a Family owned-Operated company from Germany that are looking to sell our fines wines to Asian countries.
We believe that many of our Rieslings greatly complements the spice palates of asian cuisine. Thanks for the question.
Micro-Influencer campaigns tend to perform best, as their preferences are trusted more by the average consumer as compared to the giant influencers who promote different products on a daily basis.
Very informative article! I am also an American who has been teaching in Suzhou for the past two years. I went to school for marketing and it is very interesting to learn about the social media platforms here.
Your article is a great first step for people to learn about the different social networks. Thank you for breaking them down!
I have definitely learnt alot from your article! Most informative and you have opened up a whole new world of social media for me.
Dear why chinese use exceptional sites from the rest of the world? Save my name, email, and website in this browser for the next time I comment.
Momo: Tinder of China Read Now. Source: Douban. Source: Dianping. Heres an example of a live stream on Douyu. Tony DeGennaro Tony is a passionate marketer with interests in social media and search engine optimization.
Nick Shah Reply. Posted at pm, October 5, Posted at pm, October 31, Martin Jacob Reply. Posted at pm, November 27, Arina Reply. Posted at pm, January 5, Dear Nha Thai, Thank you for this article.
Stephanie Tan Reply. Posted at pm, April 11, Hi, I would like to know the general platform or channel that i can create to promote Malaysia properties to China market.
Anthony De Gennaro Reply. Posted at am, April 12, Trevor Chan Reply. Posted at pm, May 27, In his classic etymological dictionary Shuo wen Jie zi written nearly years ago, Xu Shen showed how every character can be analyzed by breaking it into component characters, which themselves can be broken down further, so that ultimately only a couple hundred root pictographs and ideographs generate all of the characters..
Exploring and reviewing all the Chinese podcasts available; learn Chinese podcasts, Chinese language podcasts, English podcasts about China. Dieser Mathe-Trick ist sehr interessant, da er die schriftliche Multiplikation anschaulich darstellt.
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